This philosophy is at the very heart of my life, and my brand.
As a small family-run business, and a huge supporter of small businesses in general,
I believe we should shop small, locally, handmade, and sustainably...Always.
You've probably already noticed the heavily natural vibes and inspiration behind
my jewellery, and that's because I design each piece with a natural cause in mind,
to help you feel grounded and connected to our beautiful planet.
I also believe in quality over quantity and strive to produce
work which lasts a lifetime and more! So there's no buying the same thing twice.
I absolutely don't believe that your jewellery should be destructive to the planet! Far from it!
It should be a celebration of the earth we live on:
inspirational, beautiful and extraordinary. So, I strive to use only 100% recycled metals in all
of my work, sourced from the most trusted suppliers in the UK.
What does that mean? Well, put simply, nobody has exploited our earth
and created new mines, in order to create your new piece of jewellery. Which I think is pretty amazing!
I also use only responsibly sourced and sustainably sourced gemstones.
The gemstone industry is a source of huge financial,
political and ethical conflict, and so I work with highly regarded suppliers to ensure that the gemstone in your piece is not a result of exploitation, but a labour of love.
But...I'm not stopping there!
My packaging is recyclable, recycled, sustainable and FSC certified...And it still looks amazing!
I hate the idea of landfill sites, and I feel a huge wave of guilt whenever I have to dispose of
something that I suspect will ultimately end up in landfill.
This is not a sustainable (or peaceful) way to live, so I have worked hard to find packaging that is natural, recyclable and as kind to our planet as it can be.
Each piece of my jewellery comes in a gorgeous recyclable box which is FSC certified and made from recycled materials.
But, what if all that isn't enough? What if we could still try harder to help our beautiful planet?
Well, I've got you covered!
I personally pay for ONE TREE TO BE PLANTED WITH EVERY ORDER.
So your jewellery will help to replace the beautiful forests in North America,
Latin America, Asia, Australia and Africa, that us humans have slowly destroyed.
Every purchase you make is a vote for the future that you want to see.
Let's work together to protect, save, and cherish our amazing planet!
There's nothing more beautiful than the way the ocean continues to meet the shoreline.
Inspired by the shapes and textures found in the moments that the sand meets the sea, the Shoreline Collection is a collection of one of a kind and limited edition jewellery, handmade by me in my Suffolk Studio using recycled silver.
by Gemma Pinder March 15, 2022
by Gemma Pinder February 11, 2022
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